Meet The Team: Andy Hall, Senior Account Manager

It’s time to get to know another member of the Retail Furniture team! The first person under the spotlight for 2017 is Andy Hall, one of our Senior Account Managers.

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Born and bred in Wolverhampton, Andy has been a valued part of the team for fifteen years now. Sitting in the management team, Andy spends his work life looking after some of our key accounts and ensuring our clients’ briefs are smoothly communicated to our workshop team to maintain our high standard of quality and customer satisfaction.

When he’s not liaising with our clients, Andy likes to keep fit and regularly visits the gym as well as enjoying a game of golf or football (he’s a loyal supporter of Blackburn Rovers). He’s also partial to the occasional mud run… the muddier, the better!

Something not many people know about Andy is that one of his relatives is a WWE wrestler and as a child, Andy also dreamt of going into wrestling. We’re pleased to report that he doesn’t try brushing up on his wrestling skills in the office!

Let’s round things off with our quick-fire questions…

What 3 things would you take with you on a desert island?
“Sunglasses, a box of matches and a crate of Dark Fruit cider.”

If you were a superhero, what would your super power be?
“Invincibility!”

My favourite thing about working at Retail Furniture is…
“The satisfaction of seeing a project leave the premises which you’ve been part of from start to finish.”

To see more of the Retail Furniture team, head to the “About Us” section of our website.

Meet The Team: Adrian Cox, Customer Account Manager

It’s time to meet another member of the Retail Furniture family! This month we’ve put one of our customer account managers, Adrian Cox, in the hot seat.

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Adrian joined the team nine years ago as a bench joiner and has recently made the transition to account manager. In his new role, Adrian works closely with our clients to understand their needs and communicates this to our workshop team, ensuring that products are always delivered to brief.

Aside from his time spent building relationships with our clients, Adrian is a huge sports fan and will watch pretty much any sport he can find on TV. When it comes to his own sporting prowess, Adrian is a keen golfer and also enjoys getting out in the fresh air on his bike.

Proving he truly is sports-mad, when he was at school, Adrian dreamed of becoming a professional footballer. Thankfully for us, he found his skills were better suited to joinery back in 2007!

To finish things off, we put Adrian on the spot with our quick-fire questions…

What 3 things would you take with you on a desert island?
“My bike, Sky TV and supermarket home delivery.”

If you were a superhero, what would your super power be?
“To predict the lottery numbers!”

My favourite thing about working at Retail Furniture is…
“Definitely the people.”

Stay tuned for another employee profile next month!

How To Choose The Right Shop Fit

It’s important to put real thought into your shop fit and the style you choose speaks volumes about your brand. From influencing the likelihood of a sale to securing a return visit, there’s a lot riding on creating the best layout for your brand. (You can read more on the link between your shop fit and brand perception here.)

So, how do you choose a shop fit? Do you opt for minimalist displays or floor-to-ceiling shelves showcasing your entire product range? It all comes down to what you’re selling and where you’d like to position your brand. Start by answering these simple questions:

  • Where is your brand positioned in the market?
  • How many products do you want to display – a select few or choices from multiple brands?
  • Who is your customer? Where else do they like to shop?
  • How have your competitors designed their stores?

poundland-sloughPoundland Slough (Photo Credit: Professional Images)

For value retailers and larger stores like supermarkets, you want to influence the route of your customers as much as possible to maximise upsell and cross-sell opportunities. For this style of shop, an easy-to-navigate aisle layout with shelves displaying a variety of choice is ideal (remember to place your most popular products at eye level.) Here, quality is certainly important in your shop fit, but it should also be highly practical and not distract your shoppers. They’re looking for convenience when they enter your store so think simple, hard-wearing shelving units – steer clear of patterns and bold colours.

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L’Occitane, Grand Central Birmingham (Photo Credit: Birmingham Mail)

When it comes to premium retail, less is more when it comes to product display; don’t put every product you stock on show. Instead, use a select few to create beautiful displays. Don’t opt for an aisle layout here; luxury is focused on wants rather than needs, so let people cast their eyes over everything in store and gravitate towards the product that grabs them the most. Display units, counters and cabinets enclosing the most exclusive items, all work well in a premium retail setting. Minimalism is certainly the way to go here – think plenty of space and white backdrops with a streamlined colour palette to create subtle contrasts.

At Retail Furniture, we have a wealth of experience in manufacturing shop fitting solutions for a number of retailers, from bargain stores through to luxury boutiques. Whatever your needs, we can help you create the perfect shop fit, so get in touch today.

Meet The Team: Scott Sanders, CNC Programmer

We’re keen to let you get to know the talented individuals who make up our team, so each month we’ll be putting the spotlight on one of our employees here on the blog. In October, we got things started with our CAD Designer, Richard. This month, it’s Scott Sanders’ turn – our CNC Programmer & CAD Designer.

A technical and design whizz, Scott has been with us since March 2012 and is one of the highly skilled members of our design team. Scott’s role as CNC Programmer involves programming our machines with the data from our technical drawings while his design skills mean he is also involved in developing product concepts for our clients – an integral member of the team!

Outside of work, Scott has a few party tricks that may come as a surprise. Not only can he perform a perfect wheelie on a bike, he can also ride a unicycle! We just hope his talents aren’t so good he runs off to join the circus…

When he’s not riding his unicycle, Scott’s less strenuous pastimes include listening to music, watching films and spending time with his daughter.

Get to know Scott a little better with our quick-fire questions…

What 3 things would you take with you on a desert island?
“TV, internet and XBOX One.”

If you were a superhero, what would your super power be?
“Flying… it seems a better way to get around and you avoid the traffic!”

My favourite thing about working at Retail Furniture is…
“The new challenges we get to programme for the machines.”

Stay tuned for another employee profile next month!